About Us

We are Canada's Largest Lower Commission & Full Service Real Estate Brand! 

At 2% Realty, our brand offers consumers 100% Real Estate Agent Services and 100% REALTOR.ca exposure at a fair and reasonable rate of commission. We charge a flat 2% of the selling price of the property. 

With all of the advancements in technology over the last 13 years, combined with a highly educated consumer taking a "hands-on" approach, the conventional Real Estate Brokerage model is tired and inefficient. There is a clear disconnect between the amount of work now required by Real Estate Agents today, in relation to the high commissions charged. With home prices continuing to rise, 2% Realty fills the gap between higher priced commission Real Estate Agents and a do-it-yourself seller kit. 

At 2% Realty, our Real Estate Agents are tech savvy, paperless and extremely efficient, allowing them to focus more time on their clients. Our brand generates leads, which keeps our Real Estate Agents busy, current and focused.

Founder – Roy Almog

Roy Almog is the founding broker of 2% Realty Inc. While working full time in the Telecom industry, Almog dabbled in real estate investment – buying, renovating and renting properties. After numerous transactions and tens of thousands of dollars paid in Real Estate Agent commissions, Almog realized the gap in the market for a full service Real Estate Brokerage, offering MLS exposure without higher priced Real Estate Agent commissions.

Roy became a licensed Real Estate Agent and Broker and 2% Realty began its adventure! Within a few years of tremendous success, Almog realized the opportunity to franchise the 2% Realty model. True to his commitment to innovate the real estate industry, our franchise system was born – a system that enables our franchise partners to spread the 2% love, unprecedented service, and savings!